Problem (6)

•If the clerk had access to a program that could show him all the various options – he’d see that:

•1) It could have been driven to Cleveland then flown to Newark and from there directly to Milan for ($XXX) – OR

•2) driven to Toronto 1 hour north and flown to Milan from Toronto for ($XXX) OR

•3) Since this wasn’t a rush order – it could have been shipped costing a mere $XXX

•Getting a package from Point a to point b has tens if not hundreds of possible ways to go

•Most FF have no way of seeing viable alternatives, so they go with the obvious and often end up losing money, or living on the edge of acceptable margins – just getting by

•There are 15 parameters that effect cost and each of these effect each other, bringing tens of thousands of pricing options